Social media marketing really is a game. It involves experience, expertise and well-thought-out strategy. It’s also like a puzzle. There are so many pieces to try to fit together within each day. So many opportunities to spread the word… or get sucked into a social media vortex that steals hours and hours of your life! Is it time to up your game?
I’ve been blogging for just over a year, and during that time, I’ve amassed a combined following of over 15,000 on my various social media platforms. Not a gigantic number compared to those of many, but it took hard work to connect with these followers. When I started Tabler Party of Two, I literally had NO IDEA that social media would take up as much time — if not more — than blogging itself!
So, how does a blogger effectively market with the best tools available but without the overwhelm?
Tweet ThisThe answer for me is to follow the pros to help navigate through the world of social media. They typically have a team who spends their work days uncovering the most valuable social media updates, trends and information available. I follow the pros on social media, I read their newsletters, and I listen to their podcasts. Occasionally I get to attend a conference and hear from them first hand. The bottom line is that I’ve found a group of experts that I can trust and rely on to help me make the best decisions for my own business.
Here are five of my favorite experts (believe me, there are many more) who have taught me the most in the last year. I highly recommend you check them out!
Mari Smith
Mari is a leading social media strategist who is widely recognized for her Facebook marketing expertise. She is the author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Her weekly newsletter, The Social Scoop, is invaluable!
Kim Garst
Kim is the author of the new book Will the Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media, as well as The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest. Kim is a marketing strategist, speaker and the co-founder and CEO of Boom! Social. Most recently, Kim has been dubbed “the queen of Periscope” and has helped thousands of brands and bloggers jump into the world Periscope head first!
Sue B. Zimmerman
Sue is well-known by her followers as “Sue B.” and “The Instagram Expert.” The founder of the online Instagram course Insta-Results™ and the author of Insta-Results: Instagram Basics for your Business, Sue B. teaches how to leverage the power of Instagram for real business results.
Ian Cleary
Ian founded RazorSocial, one of the world’s leading marketing technology sites focused on social media and content marketing. Ian speaks internationally on social media, and I loved his wisdom and Social Media Marketing World. He’s simply brilliant!
Amy Porterfield
Amy is co-author of Facebook Marketing All-in-One for Dummies and a leading Facebook marketing guru. I love her podcast, Online Marketing Made Easy. Amy is a true pro, plus she’s very relatable and easy to follow.
I not only follow these five on social media, but I’ve also seen each of them live. Mostly at Social Media Marketing World ’15. I can’t wait to see them in just a few weeks at Social Marketing Summit coming in October!
How cool will it be to attend this virtual conference in my PJs if I want! No travel, no hassle, and an incredible opportunity to up your social media marketing game this year! Learn more about this summit here and decide if it would be of benefit to your business.
[…] And I am not featuring anything pumpkin, but instead some great tips on How to Up Your Social Media Marketing Game. […]