Instagram can be a blogger’s best friend, but many bloggers are unsure how to maximize their efforts on this platform. Or why they should even bother. Yet there are many compelling reasons to incorporate Instagram in your social media mix.
Instagram can be used quite effectively to develop your brand. It can generate interest in your blog and has the potential to drive significant traffic your way. Here are six tips to amp up your Instagram this week.
1) Strategically use hashtags.
These days, there is a hashtag for literally every topic under the sun. Instagram is very hashtag friendly, as users actively search hashtags to connect with others or to find what they are seeking. You can use up to 30 hashtags in a post, but that would make you appear spammy and desperate. It’s best to use one or two in your initial description and then save the rest for the comments below. That way you can delete them and update them with new hashtags later.
2) Showcase your niche.
Capture your niche with images to generate. If you are a DIY or food blogger, show off your creations. You can also generate interest by showing the progress of a current project or recipe. If your blog is informative, share information in an image.
3) Optimize the link in your bio.
At least for now, the link in your bio is the only link your audience can click. Make sure the link takes them exactly where you want them. Typically, a link to your home page makes the most sense. However, you may want to occasionally link to a specific post to take viewers to a current campaign or popular topic.
4) Incorporate Instagram into your day.
Since Instagram is smart phone based instead of desktop based, I am guilty of forgetting to post on busy days. To remember to post regularly, make a habit of doing it once in the morning, perhaps right after breakfast, and then again at lunchtime. You may be better off to set an alarm to remind you to post once or twice a day.
5) Use Bit.ly to track your traffic.
When a viewer clicks on your link in Instagram, their phone will ask to open it in their browser. This has the same effect as if the person went to your site directly. By using bitly, you can track the effectiveness of your Instagram efforts to drive traffic.
6) Create images in WordSwag.
The WordSwag app is the perfect tool to create professional, eye-catching images. It is both quick and easy to use. I created all the graphics in this post on my iPhone in 10 minutes. I’m addicted to WordSwag, and you will be, too!
What are your best practices to amp up your Instagram? I’d love to hear from you in the comments below!